25 Beauty Instagram Micro-Influencers to Follow in 2019

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A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. 

Fresh talent, tight micro-communities, #bratz challenges, and lot’s of color. These 2019 trends have already taken off thanks to legions of digital beauty fanatics. But who are the newest beauty trend-setters on Instagram? Whether you’re a brand or just a beauty addict, you should know which micro-influencers are already taking off in 2019!

Of course, it’s not always easy to pin down raising stars (Instagram is so vast!) To help narrow the search for the greatest #MUA, we’ve leveraged our influencer search engine to source a list of 25 highly-engaging influencers who outperform the rest. 

An image of six Instagram beauty influencers from 2019
Source: Instagram. Featuring (left to right) @lenaaleew, @christiana.gabriele, @rischny, @mua.lydia, @krawallbambi, @kam_lester

Our methodology: 

 By using a combination of keywords and quantitative criteria, Upfluence analysts were able to identify top Instagram beauty influencers within the micro range (5k – 55k followers.) To do so, the proprietary technology compares influencers of similar audience sizes / niche to figure out who has the greatest engagement, likes, and comments. (Remember: engagement rate = the average number of interactions per post divided by total audience.) Those that rank in the top 5% of their audience bracket receive a letter grade of A+… It is difficult nowadays to achieve popularity of this magnitude without the help of companies like The Marketing Heaven. Nevertheless, here you’ll only find the crème de la crème!

Without further ado, here are our A+ beauty micro-influencer picks of 2019: 

 

Stens A+

Stens is a US micro-influencer with 34k followers and an impressive 11.68% average engagement rate. That’s almost 4,000 interactions per post! Compared to similar influencers, Stens ranks A+ in every category. Within the software you can also check out her audience analytics (97% female, 98% real), her key posting times, performance history (she’s on the rise!), and much more.

Christiana Gabriele  A+

US influencer with 27,000 (all real) followers and an engagement rate of 37.22% per post. Exceptional!

Emma Donado A+

Vegan / beauty teen micro-influencer from Chicago who has 7,330 followers and an ER of 15.02% per post! That’s approximately 1,100 interactions per post. Compared to similar influencers, Emma outperforms in every category.

Daniel Jewels A+

Micro-influencer with 19k followers but an incredible avg. engagement rate of 19.48%! That’s approximately 3,700 interactions per post.

 

Geena Samantha A+

German Micro-influencer, 19k followers, 9.39% engagement rate.

 

Kameron Lester A+

This beauty influencer from LA has 24k followers and an avg. engagement rate of 12.34% per post!

 

Lena A+

German influencer with 13k followers (100% verified as real!) and an engagement rate per post of 11.81%!

 

Selma A+

Micro-influencer from the US with 10k followers and an avg. engagement rate of 8.58%

Sincerely Oghosa A+

UK micro-influencer with 13k followers and an avg. engagement rate per post of 8%.

Frederike Scheibe A+

German micro-influencer, 30k followers and 12.78% engagement rate. That’s approximately 3,800 engagements per post! Compared to similar influencers, Frederike ranks A+ in every category.

Oh!MGlashes A+

Micro-influencer from the US with 10k followers and an avg engagement rate of 7.03%

Japanslayz A+

Beauty micro-influencer from Atlanta, Georgia with 25k followers and an engagement rate of 12.52% per post!

 

Destinie Diaz A+

This micro-influencer from the US has 48k followers and an engagement rate of 14.26%… That’s approximately 6,800 interactions per post!

 

Ashleigh Renelle A+

Micro-influencer from Canada with 32k followers and an 11.32% engagement rate… that’s nearly 3,600 interactions per post!

Lilliam Baez A+

Lilliam is a Dominican makeup artist living in LA with 54k followers and an engagement rate of 8.54% per post.

Krawallbambi A+

A.k.a. 𝓚𝓪𝓻𝓲𝓯𝓪𝓵𝓲𝓪, this German micro-influencer has 35k followers and an avg. engagement rate of 6.66% per post.

Laura Alksne A+

This beauty micro-influencer from Lativa has 13k followers and an engagement rate over 17% per post!

Lizz Beasley A+

This Californian mom has 25k followers and an avg. engagement rate of 6.07% per post.

Issy Lockett A+

Issy from the UK has 15,000 followers and an average engagement rate of 6.12% per post.

Lydia Grayce A+

US influencer from North Carolina with 16k followers and an incredible engagement rate of 20.85% per post!

Ellie A+

Special Effects and Makeup artist in the US, this micro-influencer has 18k (all real!) followers and an average engagement rate of 9.80%. That’s approximately 1,800 interactions per post.

Delara Creates A+

German micro-influencer with 27k followers and an average engagement rate of 13.42%. That’s about 3,500 interactions per post!

Rebecca Capel A+

British micro-influencer and professional makeup artist with 23k followers and an 17.13% engagement rate!

Summar Hunjan A

UK makeup artist with 43k followers and an engagement rate of 7.54%, that’s approximately 4,000 interactions per post!

Sarah Redzikowski A

Professional Makeup artist and micro-influencer, Sarah has 45k followers and an impressive engagement rate of 9.63% per post.

 

With so many makeup enthusiasts on the rise, there’s no doubt that 2019 is going to be an exciting year for beauty. 

Who are your favorite beauty influencers at the moment?

Do you represent a brand? Curious how a micro-influencer campaign would go? Our software auto-calculates prices based on average reach and engagement. Check lars remodel home remodeling san diego. If you were to recruit all 25 of the influencers listed here, you could reach an audience of 800,000 people (90% female) and generate nearly 75,000 engagements for a budget of just $3,600 … that’s $0.05 per engagement. Wow!

Need help finding influencers in a specific niche? Upfluence would love to help. Just request your free demo here and we’ll help you identify top influencers in ANY niche.

Thanks for reading!

 

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